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all the information attached below.
Case Study Instructions:

This is an individual project, culminating in a written “Consultant’s Report” directed to the CEO of the Hospital.

You are playing the role of an outside consultant (not a hospital employee), who has been retained by the hospital to evaluate the strong points and weak points of the hospital’s strategies and goals.  As a consultant, you will evaluate all the case components, and document (support) your analysis and recommendations with proper citations and a list of references.
Your final report to the CEO will come in the form of 15–20-page report (double-spaced), (Minimum of ten pages) and will be accompanied by a cover letter to the CEO, thanking her for the opportunity to consult, and referencing the accompanying report.  This letterhead is fictitious, meaning that you can make up your own company letterhead, e.g.  “Anderson Consulting, Inc.” and with a formal letter, you have the name/address to whom you are writing; the body of the letter; and a signature block with your name, title, etc…

Guidelines

1.       Case Study is presented below. 
2.       This is a Case Study incorporating your knowledge/experience with five concentration courses in the BAS in Health Administration, and your analysis and recommendations related to the case study provided to you.
3.       Goal of 15-20 pages, not including title page, abstract or bibliography.
4.       Must include Title Page, Abstract, and in the Body of the work: Introduction, Problem Identification, Issues Analysis, Proposal of Alternative Solutions, and Final Recommendation and Conclusions, and a Bibliography.
5.       Graphs, charts and illustrations may not exceed 10% of the body of the work.
6.       Font size: 12, New Times Roman, double-spaced, 8.5×11 paper size, 1-inch margins all around.
7.       Clearly reference (cite) factual information utilizing APA Guidelines.
8.       Title Page must include:  course name, course number, your name, college name, name of professor and date submitted.

Case Study

Polk Memorial Hospital (PMH) (a fictitious name) is a general medical/surgical hospital of 350 beds with full occupancy.  PMH is a community-based, not-for-profit institution with a service area population of 500,000 people.  There are two other smaller, for-profit hospitals in the area.  The medical staff of PMH is comprised of 250 physicians and surgeons on the active medical staff.  About half the medical staff belong to a large multi-specialty group practice which operates independently and is a for-profit entity.  Of the remaining medical staff, about 20 are employed by PMH (Radiology, Anesthesiology and Pathology) with the remainder being independently practicing physicians in solo or small single-specialty practices.
After a national search to replace the retiring CEO of the hospital after serving 27 years in his position, a new CEO, Jane Smith, started at the hospital some three months prior.  One of her first duties as incoming CEO was to assess the strengths and weaknesses of the organization, its operations and its management team.  Her preliminary findings were:

I.                    Strengths:

a.       Experienced management team with average tenure of 20+ years at PMH.
b.      Governing Board with average of 15 years of service to the hospital.
c.       A very high occupancy rate, with the hospital remaining at full capacity (beds) most of the time.
d.      The hospitals finances seemed to be in order, with good cash flow and margins.
e.      An extremely busy (over capacity) Emergency Room.
f.        A reputation in the community as “the hospital to go to”, however this reputation had begun to decline due to overcrowding conditions, overworked staff and competition from the other two hospitals.

2.                  Weaknesses:

a.       The management team has been with and loyal to the previous CEO for a long time.
b.      The board members had been in place too long, with little change-over to new members of the board.
c.       Insufficient financial reserves to undertake new capital improvements (facilities and equipment). 
d.      Complaints from patients and staff regarding overcrowded conditions, overworked staff, long hours of waiting time in the ER, and formal complaints about medical errors and medical liability claims were on the rise.
e.      Medical staff complaints about old equipment and the need for upgrading high tech equipment, replacing old beds, and upgrading facilities to state of the art.

3.               CEO’s Objective:  

The new CEO had recently received word that a nurse’s union had made initial inquiries regarding nursing staff dissatisfaction with wages and working conditions.  Ms Smith has determined that certain actions and priorities should be established in order to:
a.       Position the hospital for the future
b.       Address management team issues
c.       Address governance issues
d.       Address liability issues (financial, clinical and facilities/grounds)
e.       Address staffing issues
f.       Address facilities, equipment and new technology issues
g.       Address patient satisfaction and quality of service issues
 

Student Assignment:

CEO, Jane Smith, has engaged you as a consultant, to analyze the problems and recommend solutions to her, based upon the Scenario described above.  Follow the Case Study Guidelines (above) carefully and present your case study as though you were this consultant, reporting in written form, back to the new CEO of PMH.

4.             Resources:

Of the following core courses in the BAS in Health Administration Program, bring your learning to bear on the Case Study presented here.  Incorporate principles and practices as well as your experiential learning from the course materials/textbooks and apply them to this case study.
1.       HSA 3110         H.C. Organization and Management
2.       HSA 3170         H.C. Accounting and Finance
3.       HSA 3624         Foundations of Global Health
4.       HSA 4553         Legal and Ethical Issues in H.C.
5.       HSA 4502         H.C. Risk Management
6.      HSA 3624         Foundations of Global Health

7.      MAN 3303       Leadership and Management Practices
8.      MAN 4504       Operational Decision Making

 

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