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Chapter 13, The Use of Social Media in Nursing: Pitfalls and OpportunitiesTwo registered professional nurses are attending a meeting where the focus is examining teaching methods that enable them to share information with newly diagnosed diabetic patients. One nurse initiates a discussion on the use of social media in teaching patients and the use of social media for all health care providers.
1. Discuss actions the nurse should take before using social media as a teaching tool.
2. What types of social media could benefit health care providers and patients?
3. What are the pitfalls to utilizing social media for both patients and health care providers?
Please abide by APA 7th edition format in your writing. 
Answers should be 2-3 Paragraphs made up of 3-4 sentences each, at least 250 words (more or less) in length

Chapter 13

The Use of Social Media in Nursing:
Pitfalls and Opportunities

Copyright © 2016 Wolters Kluwer Health | Lippincott Williams & Wilkins

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1

Social Media #1
A method to share and transmit information to a far-reaching audience
Use of social media is on the rise (see Box 13.1)
A method to engage with that audience to:
Improve health outcomes
Enhance knowledge
Affect health care policy

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Social Media #2
Promote causes and raise money
Stay connected to other nurses
Participate in professional organizations
Inform patients and caregivers and the public
Communicate with patients and colleagues
Perform research

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Types of Social Media
Social Networks
Virtual network, virtual communities, or online communities—all designated platforms that give others access to groups of people outside their geographical boundaries
They provide a supportive environment. E.g., Facebook—public and closed groups

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Social Bookmarking Sites
Search, organize, individualize, and comment on Web pages of interest
Digg.com
Reddit
Stumbleupon

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Social News
Similar to Bookmarking, but helps users find top relevant news articles
Links are organized, posted, and voted upon with the most popular links at the top of the list.

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Media Sharing
A software platform where users share
Photos/videos and other social components. E.g., YouTube
Most utilized form of media sharing

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Microblogging
Media platform where users can post short comments and links to their “wall”
E.g., Twitter
Must have a “handle”
Hashtag
#WeNurses
#HCLDR

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Virtual Worlds
Computer-generated simulated settings where users can
Manipulate elements
Interact using an avatar
Purchase goods and services
Nursing has successfully used virtual worlds to educate nursing students in public health and even a simulated birthing center

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Question #1
Is the following statement true or false?
Microblogging is a social media platform where users can post short comments and links to their “wall.”

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Answer to Question #1
True
Microblogging is a social media platform where users can post short comments and link to their “wall,” where others can view or follow their comments.

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True. Microblogging is a social media platform where users can post short comments and links to their “wall”.
11

Wikis
Allow multiple users to post Internet-based content, modify content, and create online communities
E.g., Wikipedia
While it is dynamic, it has open structure that can be modified or authored by any user

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Blogs (Weblogs)
A place where individuals can write comments or forums about the topic of their choice
Usually focused on one specific topic area that promotes discussion and engagement
E.g., WordPress
RTConnections
Digital Doorway

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Social Media Use by Patients (How Nurses Can Support Patients)
Empower patients in educating themselves with social media
The rise of the e-patient to seek out:
Current evidence
Engage others
Collaborate
Trustworthy sources of online information

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The Nurse’s Role
Understand elements of digital citizenship
Not providing information about patients
Not providing medical advice online
Assess if patients are good candidates to self-educate on social media (see Box 13.3)
Steer toward the informed sources
Consider if patient has access
Troubleshoot with them

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Question #2
Which of the following is a nursing role in social media?
A. Troubleshoot with patients
B. Consider if patient has access
C. Assess good candidates to educate on social media
D. All of the above

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16

Answer to Question #2
D
All are within the role of nursing.

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Pitfalls of Social Media and Nursing
Can also be unpredictable, dangerous, and harmful at times for patients and nursing due to:
Breaches of privacy—HIPPA
Anonymity
False “cures”
Nurses “friending” patients
Personal scrutiny (see Boxes 13.4 and 13.5)

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Social Media in Nursing Practice Benefits
Enhance practices
Education and research
Promote self-management for patients with chronic illness
Support
Excellent platform for training
Research—nursing and patients
See Box 13.6

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End of Presentation

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