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BBA222 PROJECT MANAGEMENT Project Proposal Task brief & rubrics

Task

A Restaurant have an interest in creating a new grading system for their customers. This is critical as the restaurant wants to delivery high standard satisfaction

outcomes to improve and standardize the quality of the service they deliver and to have the possibility to partnership with other restaurants in the region. The

new system ideally should assess fairly the waiters and waitresses, the cooks, and the suppliers.

• Analyze the main clients and stakeholders (restaurants, customers, suppliers) and build a research method to assess the actual picture of satisfaction of

all stockholders. This method will assess the new grading system as soon as the project is put into practice in the restaurant.

• Identify and prepare the information to convince your boss that your project makes sense, and it is necessary to put into practice. You need to be

convincing.

• Create a project team: tell how you are going to create your team and how you will coordinate it.

• Build up a Work Breakdown Structure (WBS) with all the tasks and their duration, resources needed and predecessors.

• Establish a Project Timing and determine how long will be the project and the critical path.

• Estimate a Project Budget (and a justification).

• Close the project and assess on the risks of failure.

Formalities

• Individual work.

• Minimum length of the assignment 1500 words – Maximum 2500 words.

• Relate your work to the concepts delivered in class.

• Font: Arial 12,5pts. Line-spacing: default. Text-align: Justified.

• Bibliography/References, if needed, has to be quoted in Harvard style.

• You may use Appendixes. These and the References do not count for the total wordcount.

DELIVERY: WEEK 6 – Submission on Moodle 7th March 2021, at 23:59 CET.

This task is worth 40% of your overall grade for this subject.

It assesses the following learning outcomes:

• Describe the need for a project-based approach inside organizations.

• Understand the role of project management as a strategic element inside organizations.

• Critically assess the roles and responsibilities of a project manager

• Evaluate how to select, develop, plan, schedule and measure its outcomes and risks.

Rubrics

Exceptional
90-100

Good
80-89

Fair
70-79

Fail
<70

Critical analysis
(25%)

Student effectively
assesses the impact of
project on the
company. Student
engages with
theory/data in a
critical manner.

Student fairly assesses
the impact of project
on the company.
Students attempt to
engage with
theory/data in a
critical manner.

Student fairly assesses the
impact of project on the
company, although some key
aspects might be missing.
Student may be unsuccessful
in attempts to engage
critically with theory/data.

Student fail to assesses the impact of
project on the company, although
some key aspects might be missing.
Student makes no attempt to engage
with theory/data in a critical
manner.

Critical evaluation
(25%)

Student effectively
engages in critical
evaluation of all
aspects presented in
the brief.

Student makes a good
attempt at engaging in
critical evaluation of
most aspects
presented in the brief.

Student makes a fair attempt
at engaging in critical
evaluation of some aspects
presented in the brief
(argument might be weak).

Student makes an insufficient
attempt to critically evaluate aspects
presented in the brief.

Critical discussion &
formulation of
solutions
(25%)

Student effectively
leads discussion
towards strong
theory/data-driven
solutions.

Student makes a good
attempt at leading
discussion towards
theory/data-driven
solutions.

Student makes a fair attempt
at leading discussion
towards theory/data-driven
solutions.

Student fails to lead discussion
towards relevant solutions.

Communication
(25%)

Student includes all
relevant sections,
meeting professional
standards of
presentation. Correct
referencing format.

Student includes all
relevant sections, but
falls short of
professional standards
of presentation.
Largely correct
referencing format.

Student includes most
relevant sections, but falls
short of professional
standards of presentation.
Some incorrect referencing.

Student fails to submit several
relevant sections and/or falls
significantly short of professional
presentation standards. Largely
incorrect referencing format.

BBA221 MARKETING RESEARCH Task brief & rubrics

Task: Marketing Research Project

This task is individual.

The student must develop a Marketing Research project based on a clear, very specific marketing problem or opportunity of their choice regarding the following

marketing issues:

– Consumer behavior. Example: How consumers reacted to a specific product change of image?

– Consumer perception. Example: Do consumers feel they are being environmental friendly while they are buying from a specific shop/company?

– Brand advertisement and product placement. Example: What are the key concepts of the most viewed ads about a specific product on Youtube?

– Product positioning problem. Example: Product positioning challenges for sustainable fashion in a specific market.

– Marketing social media phenomenon. Example: Social media influencers as human brands: the case of a specific influencer on Tik Tok.

– Challenges affecting a brand/company regarding covid19 (during lock-down or after). Example: The impact of covid19 on corporate marketing

philosophy of a specific company.

The student must detail the objectives of the research and explain why he/she opt for their research design method and how they arrived at their results. Based

on the chosen marketing situation, the student should be able to research appropriate information to frame their work, select a proper methodology as seen in

class and analyze the data in order to achieve conclusions and coherent and clear recommendations.

All statements made must be supported by facts, figures and references. All sources of information must be referenced using the Harvard Referencing System.

The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic. The structure of the work

should comprise the following sections:

 Cover page: The first page must contain the full name of the student, the logo of the school, the date, as well as the name of the course and the name of

the professor.

 Table of Contents: It should include all the project sections.

 Introduction: What is the objective of the project? Which is its purpose?

 Background, Scope and Method of Investigation: Which are the relevant authors for this research? Which is the proper methodology and why?

Description of said methodology.

 Results: What has the student discovered after analyzing the data? The analysis has to be done using critical-thinking and models studied in class. It

includes a proper use of facts and figures, tables and visual material.

 Conclusion and recommendation: Which are the main conclusions and recommendations of the research project? Key insights and conclusions based

on the rest of the project. Implications, meaning for the brand. A minimum of one clear recommendation.

 Bibliography: List of references properly cited.

 Appendices: Samples, questionnaires, units of analysis…Relevant material that the student has produced developing the research project.

Instructions and Grading Criteria:

 Discuss the marketing relevance of the research question you will be developing (20%)

 Explain why you chose the specific research design selection and the sample design methods (20%)

 Discuss the development of the questionnaire or the choice of secondary data (20%)

 Analyze and interpret the data using a specific conceptual model presented in your work (20%)

 Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)

 In addition, 10% of the grade will be allocated to the structure of the work.

The student has to submit her/his task as a document.

Remember that is important that student includes in-text citations throughout the research project. This directly affects the quality of the work.

Formalities:

 Wordcount: 1500-2000 words

 Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

 Font: Arial 12,5 pts.

 Text alignment: Justified.

 The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 6 – Via Moodle (Turnitin). Sunday 7
th

March at 23:59h

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

 Student will learn how to elaborate a marketing research paper

 Student will practice critical thinking and obtaining information from data

 Student will study in depth and apply theories and models studied in class

 Student will consolidate concepts as how to use facts, figures, graphs and visual material coherently.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Marketing
relevance of the

research question
(20%)

Student demonstrates
excellent understanding of
the phenomenon he/she is
studying and its parts in
society.

Student demonstrates
good understanding of the
phenomenon he/she is
studying and its parts in
society.

Student understands the
task and provides a vague
understanding of the
phenomenon he/she is
studying and its parts in
society.

Student understands the task
and attempts to select a
relevant research question
but does not mention key
concepts.

Research design
(20%)

Student applies fully
relevant knowledge in
order to choose the specific
research design

Student applies mostly
relevant knowledge in
order to choose the specific
research design

Student applies some
relevant knowledge in
order to choose the specific
research design.
Misunderstanding may be
evident.

Student applies little relevant
knowledge in order to choose
the specific research design .
Misunderstands are evident.

Questionnaire
development or
secondary data

(20%)

Student discusses the
development of the
questionnaire and the
secondary data step by
step, applying fully the
concepts seen in class

Student discusses the
development of the
questionnaire and the
secondary data step by
step, applying some of the
concepts seen in class

Student discusses the
development of the
questionnaire and the
secondary data vaguely.

Student attempts to do a
proper discussion and him
/her uses proper key
concepts but misunderstands
some of them.

Data Analysis (20%) Student critically assesses
in excellent ways the data
analysis interpreting the
data drawing outstanding
conclusions.

Student critically assesses
in good ways the data
analysis interpreting the
data drawing outstanding
conclusions.

Student provides some
insights but stays on the
surface of the data
analysis.

Student misunderstands the
data analysis and makes little
or none critical thinking
insights.

Strategic Marketing
recommendation

(10%)

Student makes extremely
clear and outstanding
recommendations.
Furthermore, they are
original and well-though

Student makes good
recommendations.
Furthermore, they are
original and well-though

Student makes correct
recommendations but they
are not well-though or
original.

Student doesn’t make any
recommendation.

Structure
(10%)

Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck

Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck

Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.

Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

COURSE CODE BCO226 COURSE NAME Sales & Purchasing Management: Mid-Term Task brief & rubrics

Description:

Individual task. Answer the question in each section and choose examples from a company/companies which will inspire answers in a B2B context; 2

questions in all, each equally weighted

Formalities:

• For the document: Word count 1500-2000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 11 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography has to be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Submissions will be by Sunday 7th March until 23:59hrs (CEST).

Weight: This task is a 25% of your total grade for this subject. Each Question is equally weighted.

Task

Ensure your answers have a B2B focus

You must also support each of your answers with examples from a company/companies of your choice.

Ensure you indicate which section you are addressing.

Sections

Section 1 Introduction to Sales

1. The Sales Management Process is in continual evolution. Explain important changes in this process and why they have been necessary.

Section 2 Personal Selling & The Sales Management Process

2. Explain the role of B2B personal selling in the marketing mix and its contribution to a successful organization.

Outcomes

Understand the sales management function as part of the overall company strategy and the processes involved in go-to-market activities

Describe & analyze the importance of personal selling as part of IMC

Describe & analyze the different stages of the personal selling process and its participants

Rubrics

Exceptional

90-100
Good
80-89

Fair
70-79

Marginal fail
60-69

Knowledge

(20%)

Student demonstrates
excellent understanding of key
concepts around the sales and
the company.

Student demonstrates very
good understanding of the key
concepts around sales and the
company.

Student understands the task
with some good understanding
around sales and the
company.

Student understands the task
and attempts to answer the

question but does not mention
some of the key concepts

around sales and the company.

Application
(30%)

Student can apply theoretical
models and frameworks and
provides excellent
supporting sales example(s)
around the company

Student can apply theoretical
models and frameworks in an
appropriate manner and
provides very good relevant
supporting sales example(s)
around the company

Student can apply theoretical
models and frameworks and
provides good relevant sales
example(s) around the
company

Student applies adequate
theoretical models and
frameworks but there are
some flaws in the sales
example(s) around the
company

Research
(30%)

Student compiles relevant
information to produce a
coherent response with well-
reasoned conclusions around
the sales of the company.

Student compiles mostly
relevant information to
produce a largely coherent
response with good reasoned
conclusions around the sales of
the company.

Student attempts to compile
mostly relevant information to
produce a response that is
linked to fairly coherent
conclusions around the sales of
the company.

Student compiles some
information that is not wholly
relevant. Conclusions may not
be linked to response and have
some weaknesses around the
sales of the company.

Communication
(20%)

Student communicates their
ideas extremely clearly and
concisely, respecting word
count, grammar and
spellcheck.

Student communicates their
ideas clearly and concisely,
respecting word count,
grammar and spellcheck.

Student communicates their
ideas with some clarity and
concision. It may be slightly over
or under the wordcount limit.
Some misspelling errors may be
evident.

Student communicates their
ideas in a somewhat unclear and
unconcise way. Does not reach
or does exceed wordcount
excessively and misspelling
errors are evident.

BCO224 Financial Markets Task brief & rubrics

Task

Financial Markets Summative Assignment 1 (Market Update)

BCO 224 Financial Markets

Assignment: The assignment is worth 40% of your marks for this course

Submission: Your assignment must be submitted via Turnitin on Moodle, .doc or .pdf file format for executive memo, and .ppt or .pdf for the presentation part.

Deadline: Sunday, 7th of March. Time: 23:55.

Word count: Your presentation and executive memo are individual and should be uploaded in Moodle using Turnitin. Avoid any “copy-paste” practice to prevent possible problems of plagiarism. Presentation should be between 15 and 20 slides, and executive memory should be between 1500 and 2000 words, excluding references.

Title: Follow a public traded stock and analyse the changes in stock price. Write a presentation and an executive memo of your findings. Choose
one
of the following companies: 
1) Starbucks

2) Walt Disney

3) Nike

4) Estée Lauder

5) Las Vegas Sands

6) Marriott International

7) Yum China Holdings

8) Boeing

9) Apple

10) Any stock from US stock market

In your presentation you should:

1) Describe graphically the trend of the stock prices during the last 4 months and, in more detail, during the last 3 weeks.
2) Explain the observed trends
3) Relate these trends to relevant contextual information (example: public health crisis in China and worldwide)
4) Regarding this context, briefly forecast the changes in prices for the next month. 
5) Make a recommendation: “Buy”, “Sell” or “Hold”.

In your executive memo you should:
1) Explain your findings based on the information contained in the presentation. The presentation of these findings must be clear and useful to inform decision making.
2) Make business recommendations based on these findings.

Remember that

“An executive memory is a short document that aims to inform management or decision makers about any issues in connection with the business (projects and project developments) that would need approval with the management.”

Rubric:

Criterium

Points

Graphical description

10

Correct explanation of price trends

15

Relevant findings and recommendations

25

Connection to relevant contextual information

25

Verbal explanations are complete, clear and backed with relevant data

10

Conclusions are clear, and logical

10

Harvard referencing system used

2.5

Essay is in required word range (1000, 1250 words)

2.5

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