1) How would you summarize Mathias Döpfner’s strategic leadership in the face of the digital revolution? What key strategic actions did he take and how were they different from how most other publishers approached the situation? How successful is the company’s digital transformation as it stands in 2014?
2) What did Kai Diekmann, Peter Würtenberger, and Martin Sinner learn from their 10 months in Silicon Valley and how did the incorporate these lessons into Axel Springer’s transformation? Moreover, what signals did their trip send to the organization?
3) What are the strategic challenges that Axel Springer faces in the next three to five years and how should they be addressed? In particular, what should be Axel Springer’s global strategy? How should Döpfner navigate the dynamics between his firm’s local (e.g. classifieds) and international (e.g. advertising) interests?
4) Beyond 2014, who is best positioned to take advantage of the evolving digital landscape: the old media content experts or the new media technology experts? Why? How can Axel Spring effectively fight against Google and other firms that may negatively impact the “Fair Search and Fair Share” environment referenced in the case?
5) If you were Mathias Döpfner, what would you like the digitally transformed publishing industry to look like in 2020? How would you want to strategically position Axel Springer in that transformed industry, and what would be the distinctive competencies necessary to occupy, defend and leverage that desired strategic position? In particular, what would be the role of the company’s Silicon Valley outpost to support a winning corporate strategy?
Summative Assessment 1
BCO 221 – Global Economics
Professor: Dr. Neus Vila | [email protected]
Description Share the link of a recorded presentation of maximum
10 minutes on the following topic:
Explain the pros and cons of the government of a
county of your choice, using the following trade barriers:
Justify your answer for each trade barrier with actual
data and evidence for specific industries.
Format This activity must meet the following formatting
• 10 minutes Maximum presentation
• PowerPoint presentation being shown in the
recording together with your face or torso while
• The power point has to be visually appealing,
with just the key sentences or words.
• The presenter cannot read the slides or a
document. Has to present in an engaging
• The is piece of work that you must complete
individually, it is not a team exercise
• Harvard Referencing System must be used
with a referencing section being required in last
slide of the PowerPoint presentation
• Submit the link of the recording in the
Assessment section in week 7 on the Moodle
page of this course
Goal(s) Understand the rationale behind several protection
mechanisms used in your country
Due date Date: Tuesday, 16 March 2021
This activity has a weight of 40% towards the final
• develop a complex understanding of the main
concepts of international economics and how to
The assessment criteria is based on the below rubric
Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)
Visuals Professionally designed.
Attractive, relevant and add to
understanding. Support the
development of the
Professionally designed but
there are too many (some
irrelevant) or are missing.
Support the development of the
Visuals are well designed.
Generally, they support the
argument, but some are
irrelevant or unclear.
Visuals are mundane and not
always relevant to the
Fewer than five spelling
Visuals are poorly designed,
containing only words and are
used as notes. More than five
spelling mistakes. Relevance is
Content The content is clear, well
developed and interesting.
Conclusions are clearly
justified. Appropriate language
style and shows thorough, in-
depth understanding of the
Competent development of
content showing in-depth
knowledge of subject area.
The content is clear showing
knowledge of the area.
Improvements would help to
The content is generally clear
but there are gaps in the
development or information
which is not relevant is given
too much importance.
The content is a simple
repetition of written work with
no amendments to language or
style. The development is
confusing and does not justify
The candidate showed in-depth
knowledge, was well prepared
for the questions and expanded
answers in-depth showing
ownership of the subject area.
The candidate was well
prepared to answer questions
and showed in-depth
knowledge of the subject area.
Expanded on answers.
The candidate was able to
answer the questions but did
not expand on question areas.
The candidate attempted to
answer the questions but not
The candidate was unprepared
and unable to answer pertinent