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Minimum word count 120. must provide reference for each DQ. 
 
DQ1
Determine three essential questions needed to develop a proper persona for a company in order to identify key demographics. Use examples and references where needed to substantiate your view. Identify a specific behavior that could serve as a potential channel.
DQ2
Review a current product or service in the market and determine if the company identified the persona for its product effectively. What decisions created a successful or unsuccessful product persona?

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