There are two basic types of marketing channels—conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:
Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:
· What does the Web site convey about its brand?
· How is what the Web site conveys consistent with the brand’s message in traditional media advertising?
When responding to other student’s posts, keep in mind what attracted you to the brand of which you are a loyal customer. What would you add to or take away from the messaging?