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PART ONE
Using the scenario below, provide the necessary components in a paper of at least 500 words and
in current APA format that is supported by 2 peer-reviewed scholarly references and 1 instance
of biblical integration.
An accountable care organization (ACO) is entering the Flint, Michigan market and is trying to
generate initial demand through a series of magazine advertisements. The ACO is the first of its
kind in Flint, and people in the market are unfamiliar with the benefits of ACOs. Identify the
components that should be used in the ACO’s initial marketing copy change when a second
ACO enters the market.
teria
Levels of Achievement
nt 70%
18 to 20 points
nts Used in
Identified
most of the
y Change
components used in the copy
change.
eviewed
rences
ntegration
ure 30%
9 to 10 points
Used 2 peer-reviewed
references.
4 to 5 points
Included an instance of
biblical integration that
demonstrates an
understanding of the
objective or lesson from the
Christian perspective.
16 to 17 points
Identified some of the
components used in the copy
change.
1 to 15 points
0 poin
Identified only a few of the
components used in the copy
change.
7 to 8 points
1 to 6 points
Used only 1 peer-reviewed
reference.
Provided references but none are
peer-reviewed
2 to 3 points
1 point
Provided a Bible verse
Provided a Bible verse
somewhere in the assignment somewhere in the assignment
that shows some
understanding of the Christian
perspective.
0 poin
0 poin
nt APA
Grammar,
pelling
14 to 15 points
12 to 13 points
Current APA format,
Current APA format,
grammar, and spelling had no grammar, and spelling had, at
errors.
most, 1 minor error.
1 to 11 points
0 poin
Submission included either 2
minor or 1 major APA format,
grammar, or spelling error(s).
PART TWO
Assignment – Choose
a topic on chemical dependency and create a
reference page of at least 5 scholarly sources in current APA format.
SALES PRESENTATION – TOPIC AND REFERENCE GRADING RUBRIC
teria
Levels of Achievement
nt 70%
pic
eviewed
rences
18 to 20 points
Topic was appropriate and
relevant to a specific
chemical dependency and
target audience.
9 to 10 points
16 to 17 points
Topic was appropriate and
relevant to specific chemical
dependency, but no target
audience mentioned.
7 to 8 points
Five references were relevant Four references were relevant
to the topic and were from a to the topic and were from a
peer-reviewed source.
peer-reviewed source.
1 to 15 points
0 poin
Topic was appropriate and
relevant but no mention of a
specific chemical dependency or
target audience.
1 to 6 points
Three references were relevant
to the topic and were from a
peer-reviewed source.
0 poin
ntegration
4 to 5 points
Included an instance of
biblical integration that
demonstrates an
understanding of the
objective or lesson from the
Christian perspective.
2 to 3 points
1 point
0 poin
Provided a Bible verse
Provided a Bible verse
somewhere in the assignment somewhere in the assignment
that shows some
understanding of the Christian
perspective.
ure 30%
nt APA
Grammar,
pelling
14 to 15 points
12 to 13 points
Current APA format,
Current APA format,
grammar, and spelling had no grammar, and spelling had, at
errors.
most, 1 minor error.
1 to 11 points
Submission included either 2
minor or 1 major APA format,
grammar, or spelling error(s).
0 poin

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