You have been asked by your cousin to help launch a new product inspired by Warm Delights. You have been asked to consult on developing a marketing plan for this new product. They are specifically looking to grow this brand in terms of product line and brand extensions.In your suggestions, specify: The target market you would pursue with your plan. The potential opportunities and hindrances of the target market. How you would position or re-position this product against Warm Delights in that market place. The product changes you would recommend to compete against Warm Delights.
Warm Delights New Product Launch And Target Market Business Case Study
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