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1) List the principles that should be observed in a marketing program. Give two specific examples of how these can be applied to a sport program. Describe why this would be advantageous.2) Cite as least six steps that should be observed in developing an effective public relations program. Provide an example of a recent negative public relations issue in sports. ReferencesKrotee, M., & Bucher, C. (2006). Management of Physical Education and Sport. Open University Press. The McGraw-Hill companies, Order Services, PO Box 182605, Columbus, OH 43218-2605.

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