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Multinational Corporation Case Study Analysis
BUS/212 Version 3
University of Phoenix Material
Multinational Corporation Case Study
McDonalds: Over 100 Cultures Served
For decades McDonald’s has been the undisputed king of global food franchising. With more than 34,000
restaurants in over 118 countries and serves more than 69 million customers every day.
So how did McDonald’s become such a global powerhouse? It certainly didn’t get there through
hamburgers alone. Since it first began expanding overseas, McDonald’s has been careful to include
regional tastes on its menus along with the usual Big Mac and French fries. For instance, in Thailand
patrons can order the Samurai Burger, a pork-patty sandwich marinated in teriyaki sauce and topped with
mayonnaise and a pickle. If fish is more your taste, try the Ebi Filet-o shrimp sandwich from Japan.
McDonald’s is also careful to adapt its menus to local customs and culture. In Israel, all meat served in
the chain’s restaurants is 100 percent kosher beef. The company also closes many of its restaurants on
the Sabbath and religious holidays. McDonald’s pays respect to religious sentiments in India as well by
not including any beef or pork on its menu. For more examples, go to and explore
the various McDonald’s international franchises websites. Notice how the company blends the culture of
each country into the restaurant’s image.
McDonald’s main global market concern as of late has been Asia. So far McDonald’s strategy seems to
be working. In Shanghai the company’s Hamburger University attracts top-level college graduates to be
trained for management positions. Only about eight out of every 1,000 applicants makes it into the
program, an acceptance rate that is even lower than Harvard! McDonald’s is reaching out further in Asia
where it opened its first store in Vietnam in 2014. The Vietnamese location in Ho Chi Minh City is the
country’s very first drive-thru restaurant. Bringing McDonald’s to Vietnam is a dream come true for Henry
Nguyen, founder of Good Day Hospitality, who has been wanting to introduce the brand to Vietnam for
over a decade. Nguyen brought in 20 top McDonald’s employees from Australia to help aid in the opening
while also sending prospective Vietnamese employees to Queensland to learn the ropes in a real-life
restaurant setting. In the end, one can only hope that McDonald’s remains dedicated to quality as it
continues adapting and expanding into the global market.
Copyright © 2018 by McGraw-Hill. All rights reserved.
Multinational Corporation Case Study Analysis
BUS/212 Version 3
Case Analysis Questions
1. Explain in 175 words what makes a company a “multinational corporation”.
2. Complete the chart in a total of 350 words using 3 to 5 examples of multinational
Name of multinational corporation
Defining characteristics of the company
that make it a multinational corporation.
Copyright © 2018 by McGraw-Hill. All rights reserved.
Multinational Corporation Case Study Analysis
BUS/212 Version 3
3. Reading through the McDonald’s Case Study, it is apparent that McDonald’s is very
successful. Identify 2 to 3 strategies that McDonald’s is using that are contributing to
their success.
4. Determine in 175 words whether any of the identified strategies are more important or
useful than the others.
5. Assess in 175 words whether pricing strategies are important or useful for McDonalds.
Copyright © 2018 by McGraw-Hill. All rights reserved.

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