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Assignment 2 Brief
Module code and title
Integrated Marketing Communications
Assignment title/No.
Assignment 1
Grading percentage
Deadline/ Hand-in
14th April 2019
Assignment Description:
In a group you are required to write a literature review about your topic. You need to introduce your
topic and write about the main theories or arguments related to your topic. The word limits for this
essay is 650. 10% plus/minus is allowed.
Project Learning Outcomes:

Understand how to conduct an academic essay.
Practice how to perform a literature review in academic research
Understand the search criteria
Tasks to be Covered:

A title that captures the contents of the essay
Introduction (100 Words):

Include a highlight of its importance (a hook)
Introduce the essay with brief information
The aim of the essay
Set up for coming sections
Main body (450 words):

Define any term that related to your topic
What are the main arguments written about this topic
What are the opinions of the people who are with/against these arguments
Reflection on your knowledge
Conclusion (100 words)

Recall the essay aim
Explain how it achieved
Summarise the main key points from the main body
Additional Requirements:

Cover page,
Reference list and in-text citation (Harvard style)
Times New Roman font, size 12, 1.5 spacing
To be submitted via Moodle Dropbox
Referencing your work:
Harvard referencing is required when using any book, article, journal or online references in the
Plagiarism and cheating:
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF
ITS SOURCE (a list of references and bibliography must be submitted).
Please note that this is intended to be an individual piece of work. Ensure that you read through
your work prior to submission. For some assignments, you may be asked to use the University
Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of
having cheated or engaged in any dishonest practice. Students are referred to the University
regulations on plagiarism and other forms of academic irregularity. Students must not copy or
collude with one another or present any information that they themselves have not generated.
Note: Late submission by one minute will be considered a one-day late submission, which will
cause a loss of 10% for each day.

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