Chat with us, powered by LiveChat Integrated marketing communication using the 6 tools IMC | Abc Paper
+1(978)310-4246 credencewriters@gmail.com
  

750 words maximum Harvard style and refrences follow the word file and the rubric
assignment_1___integrated_marketing_communications__1_.docx

essay_rubric___assignment_1.xlsx

Unformatted Attachment Preview

Assignment 1 Brief
Module code and title
Integrated Marketing Communications
Assignment title/No.
Assignment 1
Grading percentage
12.5%
Deadline/ Hand-in
25 February at noon.
Assignment Description:
Individually you are required to write an essay about Integrated Marketing Communications (IMC)
tools. You need to define and explain each elements and the choices within each element. In
addition, you need to evaluate the choices in each element and tell the reader its advantages and
disadvantages. It is recommended that you follow a theme for your essay. A theme can be about a
specific industry/organization. The word limits for this essay is 850. 10% plus/minus is allowed.
Project Learning Outcomes:



Understand how to conduct an academic essay
Practice how to perform a literature review in academic research
Understand different tools that can be applied marketing communications
Tasks to be Covered:
Title:

A title that captures the contents of the essay
Introduction:




Include a highlight of its importance (a hook)
Introduce the essay with brief information
The aim of the essay
Set up for coming sections
Main body




Define the elements of IMC
Define the choices of each elements
Show arguments from the literature
Reflection on your knowledge
Conclusion



Recall the essay aim
Explain how it achieved
Summarise the main key points from the main body
Additional Requirements:




Cover page,
Reference list and in-text citation (Harvard style)
Times New Roman font, size 12, 1.5 spacing
To be submitted via Moodle Dropbox
Referencing your work:
Harvard referencing is required when using any book, article, journal or online references in the
assignment
Plagiarism and cheating:
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF
OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO
ITS SOURCE (a list of references and bibliography must be submitted).
Please note that this is intended to be an individual piece of work. Ensure that you read through
your work prior to submission. For some assignments, you may be asked to use the University
Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of
having cheated or engaged in any dishonest practice. Students are referred to the University
regulations on plagiarism and other forms of academic irregularity. Students must not copy or
collude with one another or present any information that they themselves have not generated.
Note: Late submission by one minute will be considered a one-day late submission, which will
cause a loss of 10% for each day.
Missing
Title
Introduction
main body
Conclusion
Reference
Poor
Satisfied
Good
Very Good
Excellent
The title was The title was
not presented misleading
The title
captured some
elements of
the essay
The title
captured the
basic of the
essay
It introduced
the essay very
well and it
doesn’t meet
the
The
requirments.
introduction The
was not
requirments
presented
are a highlight
of its
importance (a
hook);
Introduce the
essay with
very a few of
the
requirements
were met. The
requirements
are: Present
the chosen
The main body
choice; Justify
was missing
the choices;
Show
arguments
from the
literature;
Reflection on
your
It introduced
the essay but
it doesn’t
meet the
requirements.
The
requirements
are a highlight
of its
importance (a
hook);
Introduce the
essay with
brief
Some of the
requirements
were met with
some
justifications.
The
requirements
are: Present
the chosen
choice; Justify
the choices;
Show
arguments
from the
literature;
It meets some
of the
requirements
with some
reflecting of
understanding
. The
requirements
are a highlight
of its
importance (a
hook);
Introduce the
essay with
Most of the
requirements
were met with
some
justifications.
The
requirements
are: Present
the chosen
choice; Justify
the choices;
Show
arguments
from the
literature;
A title that
captures the
contents of the
essay but too
general
It meets most of
the requirements
with reflecting a
good
understanding.
The
requirements are
a highlight of its
importance (a
hook); Introduce
the essay with
brief
information; The
aim of the essay;
The
requirements
were met with
some
justifications.
The
requirements
are: Present the
chosen choice;
Justify the
choices; Show
arguments from
the literature;
Reflection on
your knowledge
The conclusion
recalled the
The conclusion
essay aim,
introduced a
The conclusion
however, it
new
was missing
introduced
analysis/argu
new
ment
analysis/argu
ment
The conclusion
recall the
essay aim and
how it is
important
The conclusion
recall the essay
aim, how it is
important and
original
A good
number of
references
were
presented
with a few
errors in some
of them
A good number
of references
A good number of references
were presented
were presented with no errors
with one or two
errors
A few
references
Reference was
with errors in
missing
each one of
them
Some
references
were
presented
with errors in
some of them
A title that captures the contents
of the essay but it does not
distinguish this essay from other
essays
It meets all of the requirements
with reflecting a good
understanding. It Includes a
highlight of its importance (a
hook); Introduce the essay with
brief information; The aim of the
essay; Set up for coming sections
The requirements were met. The
requirements are: Present the
chosen choice; Justify the
choices; Show arguments from
the literature; Reflection on your
knowledge
The conclusion recalls the essay
aim, how it is important and
original. It was also clear.
Outstanding
A title that captures the contents
of the essay
It meets all of the requirements
with reflecting a good
understanding. It Includes a
highlight of its importance (a
hook); Introduce the essay with
brief information; The aim of the
essay; Set up for coming sections.
Also, The student showed a depth
search from the literature as well
as an understanding of the topic.
The requirements were met, well
demonstrated, well explained and
justified. It also demonstrated a
good understanding. The
requirements are: Present the
chosen choice; Justify the choices;
Show arguments from the
literature; Reflection on your
knowledge
The conclusion recalls the essay
aim, and how it is important. It
was also clear and attractive to
read.
A large number of references
from well variable sources were
presented with no errors

Our essay writing service fulfills every request with the highest level of urgency.
attachment

error: Content is protected !!