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All questions addressed800-1000 wordsFive (5) journal sources, and/or business trade resources.
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Running head: Case Analysis Starbucks
1
Case Analysis Starbucks
April, 5, 2019
Name
Course
Case Analysis Starbucks
Introduction of the organization: Basic facts and a brief history
Starbucks Corporation is an American based company that offers over 30 different blends
of coffee, handcrafted beverages, merchandise, and fresh food (“Starbucks Company Profile”).
Starbucks has become one of, if not the most popular coffee chains in America since its creation
in Seattle in 1971. They have secured this product by offering the highest quality coffee in stores
that foster a friendly environment making it a social hub for family, friends, and coffee drinkers
alike. This exemplifies Starbucks mission stating, “To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time” (“Starbucks Company Profile”).
Industry, life-cycle, and competitors of Costco
Success and failure
Political /legal forces that affect Costco
Economic forces that affect Costco
Social factors affecting Costco
Technological factors affecting Costco
Corporate-level strategy
Business strategy
Organizations financial position and financial strategy
The organization’s strengths and weakness
Organizations opportunities and threats
2
Case Analysis Starbucks
Strategic of the corporation
Pros
Conclusion
3
Case Analysis Starbucks
4
References
Starbucks Company Profile. (n.d.). Retrieved from https://www.starbucks.com/aboutus/company-information/starbucks-company-profile
Case Analysis: 2 of 4 – Case 5 Chapter 5 Starbucks
For this HW case, only the first 17 questions listed below require answers. But following
the pattern below will ensure your readiness for the next steps.
1. Introduce the organization: basic facts and brief history
Pg. 14
2. Specifically identify the industry, life-cycle stage and the
Pg. 25
competitors – see IBIS World database
4. Who has succeeded and failed in the in the industry? What
Pg. 38
are the Critical Success Factors (or KSF)?
5. What political/legal forces affect the industry?
Pg. 55
6. What economic forces affect the industry? What is the market Pg. 62
structure?
7. What social forces affect the industry?
Pg. 81
8. What technological forces affect the industry?
Pg. 87
9. What is the current firm-level or corporate-level strategy?
Pg. 141
10. What is the current business-level [generic] strategy?
Pg. 172
13. What is the organization’s financial position and financial
Pg. 194
strategy – how do they make and invest their money?
16. / 17. What are the organization’s Strengths and
Pg. 215
Weaknesses? On what competencies should they build?
18. / 19. What are the organization’s Opportunities and Threats? Pg. 217
20. What strategic alternatives are available to the organization? Pg. 220
21. What are the pros and cons of these alternatives?
22. Which alternative should be pursued and why?
HW Case Study Summaries
Instructions: This project requires you to apply the concepts and methods learned so far
in the course. This is an individual project.
APA standards and citing a minimum of five (5) journal sources, and/or business
trade resources.
For your HW papers, your paper submission should follow the below stated composition and
formatting guidelines; and be composed unto a “Word Document.”
• Title page with your name, course, date, and an appropriate title.
• You can use single or double space, Times New Roman, and 12pt font.
• Support your position.
• When all is done, give a brief conclusion.
• Upon citing works, add a separate reference page.
These APA additions are NOT a part of the word count that should approximate 800-1000
words. Do not simply answer the questions; provide support and articulate a path forward.
Each individual will submit their paper to the Professor via the Assignment link.

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