Chat with us, powered by LiveChat BUS317 Ashford Impact Of Targeting Technology On Advertising Markets | Abc Paper
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1. We encounter advertising on a daily basis. Yet, many of us rarely
stop to consider what it is and how it impacts our views. For this
discussion, read Chapters 1 and 2 of your textbook and address the
following:Define advertising in your own words.
Use either Print Screen or the Snipping Tool on your computer to
copy and paste at least one example of an advertisement that has
influenced your view as a consumer one example of an
advertisement that has influenced your view as a consumer of that
organization. Explain how it demonstrates the impact of advertising on a
company’s competitive advantage. (Remember to create a reference entry
and cite the source for the advertisement you select.)
Use either Print Screen or the Snipping Tool on your computer to copy and paste at least one example of an advertisement
that might be considered to have a negative impact on society. Explain
the ethical considerations of this advertisement and the kinds of social
criticisms that might result. (Remember to create a reference entry and
cite the source for the advertisement you select.)Post your examples to the discussion forum below. Your initial post
must be a minimum of 300 words, and be supported by your text and at
least one professional or academic source. Your post must also be
organized using APA style headings.2. Every industry or profession is subject to a certain set of ethical
and legal responsibilities, and advertising is no exception. Use the
Ashford University Library to find one scholarly article that discusses
one of the specific ethical and/or legal responsibilities of the
advertiser. Then, search the web for an example of an advertisement or
advertising campaign that reflects this responsibility, and discuss the
extent to which meeting this ethical and/or legal responsibility allows
the advertiser to avoid social criticisms. Provide the URL link to the
advertisement you have discussed.Your initial post must be a minimum of 300 words and be supported by
your text and at least one professional or academic source. Your post
must also be organized using APA style headings as outlined in the
Ashford Writing Center.Textbook: Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/

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