***SEE ATTACHED DOCUMENT FOR MY COMPANY I CHOSE***Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.For example: PositiveNegativeInternal FactorsStrengths
Technological SkillsLeading BrandsDistribution ChannelsCustomer LoyaltyCustomer RelationshipProduction QualityManagementWeaknesses
Absence of important skillsWeak BrandsPoor Access to DistributionLow Customer RetentionUnreliable Product/ServiceManagementExternal FactorsOpportunities
Untapped MarketsTechnological advancementsMergers, joint ventures, partnerships, or strategic alliancesSocio-cultural trendsNew Distribution ChannelsThreats
Changing Customer TastesClosing Geographical MarketsTechnological AdvancesChanges in Government PolicyTax IncreaseChange in Demographic StructureNew Distribution ChannelWith the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.
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Running head: COMPANY SELECTION
Module 02 Course Project
Rasmussen College B460/MAN4720
This paper is being submitted on April 11, 2019, for Professor Brittney Kempink
B460/MAN4720 Section 01 Strategic Management Course Online Plus
Strategic management refers to the wide-ranging assemblage of proceeding
undertakings and methods that establishments apply to methodically organize and affiliate
assets and processes with their operations, foresights and policies (Jurevicius, 2013). This
essay provides a brief description of the Amazon Company, with regard to my strategic
management plan, as well as the reason behind the selection of this particular organization.
To begin, Amazon.com, Inc., classifies amongst the largest online shopping websites
on an international scale, and it was inaugurated by Jeff Bezos, in 1995. Additionally, this
company has its roots out of Seattle town in Washington DC. Fundamentally, the site is
extensively recognized for its comprehensive assortment of manuscripts, even if it has
recently outspread to retail microchip technology, tunes, equipment, and clothes (Cable News
Usually, Amazon functions via various corporate subdivisions including North
America, International, and Amazon Web Services (AWS). What is more, Amazon also
possesses different trade websites for different nations such as, America, the U.K, Ireland,
France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India,
and Mexico. In addition, Amazon also provides world-wide delivery to a selection of other
nations, for a number of its goods (Cable News Network, 2019).
The primary reason for selecting Amazon.com, Inc. as the company for my strategic
management plan is due to its global nature in its aggregate sales, along with market
capitalization. Undoubtedly, this organization necessitates a tactical administration strategy,
to guarantee a smooth running of businesses to meet its goals and avoid huge losses.
Cable News Network. (2019). ‘Amazon.com Inc.’ Accessed April 10, 2019 from
Jurevicius, O. (2013). ‘Strategic Management & Strategic Planning Process.’ Accessed April
11, 2019 from https://www.strategicmanagementinsight.com/topics/strategicplanning-process.html
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